FATFROG is a full flavour and fully feisty RTD, a firm favourite across Ireland and Northern Ireland, and is launching in the UK, Portugal and China in early 2023. It’s a staple of Irish culture since the early days when it was in a glass bottle, bringing nostalgia to a whole generation. FATFROG OG is a hard citrus soda, and FATFROG PINK is a hard pink lemonade which was developed in response to a gap in the market and consumer demand. Growing 220% in 2020, its growth trajectory isn’t slowing.
Thanks to a recent rebrand and reformat into the grab & go 250ml can, FATFROG is appealing to a whole new generation of consumers looking for emotional refreshment and FATFROG has been elevated in its status as a proven seller in both the on and off trade.
The bold energy and invigorating language used in its communications reflects the crisp and fruity flavour of the drink, and has led to a 40% growth in social following. FATFROG is supported with targeted social campaigns, influencer partnerships, event and festival sponsorship, bespoke POS, sales and branding toolkits and branded merch, and we’re expanding the marketing support for the brand in 2023.