The new brighter, bolder and sleeker 33cl can has been a runaway success in the 8 trading weeks since launch at the end March 2020. With the world in lockdown and the on-trade brought to a standstill, with only cautious whispers of re-opening, drinking habits have changed and adapted to the new social life.
FATFROG now has over 500 points of distribution across the Republic of Ireland across the Symbol group, independent off-licences and the recent addition of major multiples Tesco and Dunnes stores which launched.
As social lives have had to completely transform in 2020, and those precious moments of fun and laughter with friends and family have become more important than ever before. With FATFROG speaking directly to why consumers choose RTDs – to have fun – the purpose-led brand is seeing phenomenal sales so far. Hitting 98% of 2019 sales in only 8 trading weeks, repeat and resell is strong with 100% of customers placing repeat orders with order volumes increasing by 3X on average, sales are showing no signs of slowing.
The new FATFROG is driving home and engaging consumers like never before, attracting a broader age range and demographic, bringing a whole new customer to the category and brand in-store. The launch has been supported across social media channels, plus a full in-store and POS promotional toolkit, including a multi-buy discount, to support vendors in maximising sales.
There are ambitious export plans to take FATFROG global and plans to launch a flavour extension are well under way, so watch this space…