FATFROG relaunch a runaway success under lockdown

The new brighter, bolder and sleeker 33cl can has been a runaway success in the 8 trading weeks since launch at the end March 2020. With the world in lockdown and the on-trade brought to a standstill, with only cautious whispers of re-opening, drinking habits have changed and adapted to the new social life. 

 

FATFROG now has over 500 points of distribution across the Republic of Ireland across the Symbol group, independent off-licences and the recent addition of major multiples Tesco and Dunnes stores which launched. 

 

As social lives have had to completely transform in 2020, and those precious moments of fun and laughter with friends and family have become more important than ever before. With FATFROG speaking directly to why consumers choose RTDs – to have fun – the purpose-led brand is seeing phenomenal sales so far. Hitting 98% of 2019 sales in only 8 trading weeks, repeat and resell is strong with 100% of customers placing repeat orders with order volumes increasing by 3X on average, sales are showing no signs of slowing. 

 

The new FATFROG is driving home and engaging consumers like never before, attracting a broader age range and demographic, bringing a whole new customer to the category and brand in-store. The launch has been supported across social media channels, plus a full in-store and POS promotional toolkit, including a multi-buy discount, to support vendors in maximising sales. 

 

There are ambitious export plans to take FATFROG global and plans to launch a flavour extension are well under way, so watch this space… 

 

 

Find out more about FATFROG here and at www.fatfrog.ie

 

Coronavirus (Covid-19) Update - [ Click Here ]

 

 

Cult Drinks are closely monitoring the developing situation in relation to the Coronavirus COVID-19.

All of our operations have been adhering to the latest updated guidelines provided by the Health Service Executive (HSE).

The health of our colleagues, customers and supply chain partners is our top priority at this time.

We are working hard to ensure that our supply chain remains fully functioning and that we fulfill orders for our customers. Our sales team are available whether locally or remotely plus our office-based staff are now working from home. Should you need to talk to any of our sales colleagues about orders due or want to place an order then, in the first instance, please contact your local sales representative and failing that contact us on the number below:

Eunan Ryan : +353 (0)86 852 2034 | eunan@cult-drinks.com

We will continue to provide updates on our efforts as the situation evolves and updated guidance is announced. Stay safe everyone.

Regards,
The Cult Drinks Team